Insulation and air-sealing are the materials and methods used to prevents heat from escaping or entering the conditioned space of a building. The R-Value is a measure of thermal resistance of insulation, the higher the R-Value the better. R-Value is just one part of a system that holds conditioned air inside the building, however. Air infiltration can cause up to 40% of the loss of conditioned air. It is therefore just as important to air-seal as it is to install proper levels of insulation. Some types of insulation are better than others at air-sealing while providing R-Value.
Most homes have too little or poorly-installed insulation. These homes are plagued with gaps that allow air to move freely through the building, carrying heat with it. Advanced insulation techniques such as spray polyurethane foam and cellulose have appropriate R-Values of insulation while providing superior resistance to air flow.